Welcome to PickFu! 🎉
Your trusted partner in ecommerce insights. We're here to guide you through everything you need to know to succeed with consumer research and testing.
Quick Start Video
Watch this short clip about next steps now that you've created your account!
Company Overview
Project Framework
ROI Statistics
Use Cases
Resources
How We Support Your Entire Selling Journey
No matter what stage you're at, PickFu helps you make data-driven decisions throughout your entire product lifecycle. Explore each stage to see specific use cases and poll types.
Ideation
Research and validate your initial concepts
Download Resources
Best Practices Guide
Complete PDF guide with poll types, audience tips, and question guidelines
Enterprise 1-Pager
Overview of enterprise features and pricing for larger teams
Strategy Worksheet
Planning template to organize your testing approach
Quick Links
Help Center
Comprehensive guides and tutorials
Pricing
Find the right plan for you
Poll Templates
Ready-to-use templates for common testing scenarios
Available Traits
See all demographic and psychographic targeting options
Key guidelines to help you create effective polls and get actionable insights
Poll Types and Options
- Use Ranked polls for 3+ options (least expensive)
- Use Round Robin for comprehensive feedback (most expensive)
- Default to head-to-head for two assets
Questions
- Stay unbiased: avoid assuming words and leading questions
- Give clear directive: be specific about what you want to know
- Stick to one topic per poll for accurate results
Audience
- Choose demographic traits that match your target market
- 50 responses is the sweet spot for cost-effectiveness
- Use larger samples for demographic trend analysis
Assets
- Test images, videos, websites, audio, and text
- Ensure clear, discernible differences between options
- Keep video/audio clips under 1 minute for best results

Video Tutorials
Step-by-step guides for common tasks
Templates
Ready-to-use poll templates for common scenarios
Done-For-You
Let our experts run your tests for you
Need Help Getting Started?
Our team is here to support you every step of the way. Get personalized guidance to maximize your PickFu experience.
Email Support
Get detailed help via email
Live Chat
Chat with our support team
Schedule Call
Book a personalized demo